Below is a list of tips concerned with running a business. These are the rules that I live by and many of these issues can really impact the amount of work you can generate for yourself.

• Always look your best when meeting the public. Grooming is highly important. When I was a college student and wore jeans and tee-shirts exclusively I had trouble convincing people I knew what I was talking about.
• Wear something you have made that stands out and catches the eye. When appropriate, wear samples of your garments. A jacket, a vest, a hat, or a skirt that is unique and shows your skill as a designer will visually underscore your statements about yourself. This is especially important at events where you will meet large numbers of people. When people come up to compliment an outfit, thank them and say "Thank you, this is one of my original designs. I am a costume maker, would you like to see more?"
• Carry your portfolio with you. I have two, a mini that can fit in a small bag, and my full sized portfolio that goes with me to shows and sits on the table. I have two so that I can always have something to show people.
• Laminate a business card to wear like a badge at events. This means that people walking past you will see your card, and know what you do instantly. Make it easy to read from three feet away, the width of a table.
• Display your products attractively. If items should be hung, hang them. If you have bins or baskets with items, fold them neatly. Have your display racks look neat and easy to use. Put garments on by garment type, size or color. Make people want to buy your product or your services.
• Compete in costume contests and show your work in costume shows. Get your name out into the market place. When you win awards, add "Award-Winning" to your flyers.
• Look for opportunities to expand and diversify. If you have developed a skirt that is unique, then market the pattern, make multiples and sell it, or give workshops on how to make it--or all of the above.
• Make your flyers and publicity worthy of keeping. Some dancers hold onto flyers for years simply because the pictures were inspiring. Work on making the design of your printed material eye catching, easy to read and beautiful.
• Good attitude is a must for any service oriented provider. Avoid being aloof, negative, or antagonistic. Be supportive of your clients needs and wishes and smile, smile, smile all the time.

More tips, ideas, and business practices in the "Going Professional as a Designer" chapter of Costuming from the Hip.